Sonam Kapoor has been appointed as Dior’s brand ambassador and will showcase collections designed by creative director Maria Grazia Chiuri

Sonam Kapoor, the renowned Indian film star and fashion icon, has officially been named the brand ambassador for the luxury fashion house Dior. This exciting news follows her recent appearance at Dior’s Spring/Summer 2025 Ready To Wear show during Paris Fashion Week, where her presence undoubtedly left a lasting impression on the fashion industry.

Dior’s announcement of Sonam Kapoor as its new ambassador aligns with the luxury brand’s strategic focus on expanding its footprint in the rapidly growing Indian market. The partnership signifies a blend of cultures, with Dior recognizing the rich heritage and evolving fashion scene in India. In a statement regarding Sonam’s appointment, Dior expressed that she is a “multitalented personality” who embodies “the audacity, grace, and elegance of Dior style.” The luxury label further emphasized that this collaboration celebrates the strong cultural ties that have connected Dior and India since the inception of the brand.

 

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Sonam Kapoor described her partnership with Dior as a “beautiful cultural synergy” that deepens the connection between the fashion house and India. Speaking to WWD, she expressed her excitement about this new journey and the possibilities it holds for the future. “It’s an honor to be a part of Dior’s story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion,” she stated. Kapoor highlighted that each of Dior’s collections presents a unique vision with intricate craftsmanship that resonates with her own sense of style.

As part of her role as brand ambassador, Sonam will showcase collections designed by Maria Grazia Chiuri, the creative director of womenswear at Dior. This collaboration is expected to elevate Sonam’s fashion statement, as she brings her unique flair to Dior’s designs. Her attendance at the recent Paris show generated a remarkable media impact value of USD 2.7 million, reflecting her influence in the fashion world.

During the Dior Spring/Summer 2025 show in September, Sonam made headlines with her striking gothic-inspired outfit. She wore an all-black ensemble that featured a tailored trench coat adorned with floral cross-stitch embroidery, a voluminous balloon-hem skirt, and a structured corset shirt with Mandarin collars and gold-buttoned sleeves. Completing her look with leather riding boots and tribal jewelry, along with bold makeup, Sonam demonstrated her ability to merge traditional Indian aesthetics with contemporary fashion.

 

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With her new role at Dior, Sonam Kapoor is set to become a pivotal figure in the luxury fashion scene, showcasing the harmonious blend of Indian heritage and modern elegance. As she embarks on this exciting partnership, fashion enthusiasts and fans alike eagerly await to see how Sonam will reinterpret Dior’s collections, further bridging the gap between Indian culture and global fashion trends.