Semrush announces the acquisition of Search Engine Land
- October 21, 2024
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October 16, 2024— In a significant move within the digital marketing industry, leading SaaS platform Semrush has announced its acquisition of Third Door Media, the parent company behind prominent publications and educational platforms such as Search Engine Land, SMX (Search Marketing Expo), MarTech, and Digital Marketing Depot.
This acquisition integrates Third Door Media’s long-standing commitment to providing search marketing news, insights, and educational content with Semrush’s comprehensive suite of online visibility management tools. Founded in 2006, Search Engine Land has been a trusted resource for marketers globally, offering breaking news and trends in the search marketing landscape.
What Does This Mean for the Industry?
Despite the acquisition, Search Engine Land will continue to maintain its mission of informing and educating digital marketers on developments in search marketing. Readers can expect the same level of independent news coverage, expert analysis, and practical advice that they have come to rely on. According to Semrush, combining their powerful digital marketing tools with Search Engine Land’s deep industry insights will amplify their ability to serve marketers and businesses.
Andrew Warden, Chief Marketing Officer at Semrush, highlighted the importance of this collaboration: “By acquiring Third Door Media, we not only enhance our content and educational offerings for our customers but also expand the reach of our world-class programming. This partnership is a step forward in equipping the next generation of digital marketers with the tools and knowledge to succeed in an ever-evolving landscape.”
Looking Ahead: The Future of SMX and MarTech
The popular SMX conference series, known for offering actionable insights and cutting-edge techniques in search marketing, will continue as scheduled. The next event, SMX Next, is set to take place on November 13-14, 2024. Further announcements regarding future SMX Advanced and Master Classes are expected soon.
Similarly, MarTech.org and its associated events will remain at the forefront of marketing technology education, continuing to operate as standalone brands. Both SMX and MarTech have earned a reputation for offering top-tier training, making this collaboration even more exciting for digital marketing professionals.
Chris Elwell, founder of Third Door Media, noted the alignment of the two companies’ missions: “Just like Semrush, we’re committed to empowering marketers and businesses to succeed. This acquisition marks an exciting chapter for us, and by joining forces, we’ll enrich our digital marketing education and content offerings for our audience.”
A Landmark Partnership
The acquisition brings together two leaders in the SEO and digital marketing space. Semrush’s robust platform, combined with Third Door Media’s established content and education-focused brands, is expected to provide greater value to marketers by offering both actionable insights and the tools necessary to implement them.
With Search Engine Land and its sibling brands continuing to operate independently, digital marketers can look forward to new innovations, enhanced content offerings, and an even more powerful combination of tools and insights to advance their strategies and business outcomes.
For more information about the acquisition and the future of Search Engine Land, visit Semrush’s press release page or follow updates from Third Door Media.
About Semrush
Semrush is a global leader in online visibility management, offering comprehensive tools for search engine optimization (SEO), advertising, content marketing, social media, and competitive research. Based in Boston, Semrush operates offices in numerous global locations and continues to expand its offerings for marketers worldwide.
About Third Door XMedia
Third Door Media is the publisher of Search Engine Land and MarTech and the organizer of the SMX conference series. Since its founding, Third Door Media has become a trusted source of insights, news, and educational content for digital marketers around the globe.