Instagram Head Suggests Using Carousels to Boost Reach
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If you’re looking to improve your Instagram reach, carousels might be your best bet. Instagram’s CEO, Adam Mosseri, recently shared some valuable advice, suggesting that users take full advantage of the carousel feature to increase engagement and, in turn, reach more people.
In a post on his own Instagram account, Mosseri explained the logic behind why carousels often outperform single-photo posts when it comes to reach.
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What Mosseri Said
“Why do carousels often get more reach than photos? Two main reasons,” Mosseri stated. “One, multiple pieces of media mean more interactions with your carousel posts, and more interactions usually lead to more reach. And two, if someone sees your carousel post but doesn’t swipe, we’ll often give that carousel a second chance by automatically showing the second piece of media to the viewer.”
In simple terms, carousels offer multiple opportunities for engagement. By incorporating several images or videos into a single post, you’re increasing the chances of users interacting with your content, whether through likes, comments, or swipes. Instagram’s algorithm rewards that interaction with increased visibility, pushing your content to more users.
Why Carousels Matter
As Mosseri explained, when users don’t engage with the first image or video in a carousel post, Instagram often re-serves the post, showing the second or third frame to try to capture attention. This gives your post a “second chance” to connect with your audience, which is a significant advantage over single-image posts that don’t get this type of re-engagement opportunity.
Carousels also allow creators to tell stories more effectively. With the ability to include up to 10 images or videos in a single post, brands and influencers can create more dynamic and detailed content, capturing the interest of their audience in a more interactive way.
Using Music to Boost Engagement
Mosseri also highlighted another valuable tip: posts that include music are now eligible to appear in the Reels tab. This feature allows users to further extend their reach, as Reels is one of Instagram’s most popular content formats at the moment. Combining music with carousels can give you a significant boost in visibility.
How You Can Benefit
Many influencers, brands, and marketers have already started incorporating more carousels into their posting strategy, using this tip to their advantage. If you haven’t explored the power of carousels yet, now’s the time to give it a try. However, Mosseri cautions against forcing the format—quality content is still key. Use carousels only when they naturally fit the message you’re trying to convey.
By thoughtfully incorporating carousels into your Instagram strategy, you can engage your audience more effectively and improve your overall reach. With advice straight from Instagram’s CEO, this strategy is worth exploring to make the most of your social media presence.
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